Meet the founder…
Also a Mom, Foodie, Adventurer, & Style Curator
Mary Vallarta
Our woman-owned agency is a culmination of diverse experiences, a network of exceptional talent, and a passion to authentically deepen the connection between brands and consumers.
Mary’s career began in the world of fashion retail, having worked as a buyer for renowned retailers like Macy’s, BCBG, Metropark and Bebe. There she honed her skills in merchandising, trend tracking, business forecasting, and sales analysis. Craving for more creative freedom, she went off on her own to start a retail consultancy, which evolved into her first marketing agency, FAB Counsel. There, Mary worked with early stage fashion brands and retailers to help them with their Go-to-Market strategy and customer acquisition. This led to opening retail concepts all over Los Angeles, including the popular block of Abbot Kinney in Venice Beach. In addition, she co-founded The Collective Conference and the Digital Influencer Lab, two majorly attended conferences that brought together consumers, brands, and influencers in the fashion, tech, food, and travel spaces.
Mary then transitioned back into the corporate world to lead marketing and creative for Tender Greens, a national fast casual restaurant concept, where she helped scale the brand to over 30 locations. Her responsibilities encompassed overseeing menu launches, new location openings (in high profile markets like Los Angeles, Boston, New York and San Francisco), as well as a wide array of marketing initiatives, from partnerships and local marketing to paid media, social, loyalty programs, PR, and customer experience. Balancing creativity with data-driven insights, Mary's ability to generate fresh ideas aligns seamlessly with business objectives and financial goals.
As a retailer, marketer, creative director, and entrepreneur, Mary possesses a deep understanding of brand strategy, visual presentation, customer experience, and business development. Her expertise in leveraging customer data, behavior, and sales ensures that every project is approached with a comprehensive and results-driven mindset. Above all, Mary is committed to delivering exceptional value to her clients, leveraging her diverse skill set to help your business grow and thrive.