Meet the founder…
Also a Wife, Mom, Wellness Junkie
Mary Moses
This WOC-owned consultancy is the culmination of Mary’s two-decade career leading marketing for growing brands.
She sharpened her strategic and creative edge by managing multimillion dollar budgets at top fashion retailers like Macy’s, BCBG, Metropark, and Bebe. There, she saw firsthand how short-term, discount-driven tactics can damage long-term brand equity.
Mary’s approach transformed when she took on marketing & creative leadership at Tender Greens, a fast-casual restaurant brand. As Head of Marketing and Creative, she helped scale the company to 30+ locations, tripled loyalty program membership from 100K to over 300K, and launched initiatives that increased check sizes and customer retention. Her strength lies in creating seamless, integrated strategies across digital, in-store, and service touch points—ensuring every channel works together to drive growth.
Today, through Tasty Directives, Mary serves as a Fractional CMO to companies that are ready to grow. She works with wellness brands, retailers, studios, restaurants, and other service-based businesses that have validated their product and are poised to scale. Whether she’s leading existing teams or building them from scratch, Mary brings the strategic vision, team alignment, and marketing leadership needed to unlock sustainable, profitable growth.